Content Usage Policy

Lillaa Creator Program · Version 1.0 · Effective 11 November 2026

In short: by joining the Lillaa Creator Program, you allow Lillaa to use the content you create featuring Lillaa products after you join, anywhere and for as long as Lillaa wants, without asking you first and without extra payment. You still own your content. You promise it's original, honest, and clearly marked as a collaboration.

1. Who this applies to

This policy applies to everyone who joins the Lillaa Creator Program ("you", the "creator"). It covers only content that features Lillaa products and that you create after you join, such as photos, reels, videos, stories, live streams, posts and captions ("your content").

It doesn't cover anything you posted before joining, or any of your content that doesn't feature Lillaa products.

2. Lillaa may use your content without asking

You give Lillaa a worldwide, royalty-free, perpetual and irrevocable licence to use your content. This means Lillaa may, without asking your permission again and without any further payment:

repost, share and publish it on Lillaa's website, social media, marketplaces, emails, WhatsApp, catalogues, packaging, in stores and in print;
use it in paid advertising (for example Instagram and Facebook ads), including boosting or promoting it;
edit it: crop, trim, resize, add text, music, subtitles, logos or prices, or combine it with other content;
use your name, social media handle, image, likeness and voice as they appear in your content, to show that you're a Lillaa creator;
let its agencies and partners use it on Lillaa's behalf, for promoting Lillaa.

Lillaa may credit or tag you when it uses your content, but doesn't have to. Your earnings in the program (commission and wallet credits) are the full payment for this licence.

3. You keep ownership

You still own your content. You can keep it on your own accounts and use it however you like. This licence is non-exclusive, so Lillaa's right to use your content doesn't stop you from using it yourself.

4. If you leave the program

If you leave, or your account is closed, Lillaa may keep using content you created before that date, including in ads, websites and print that are already running. Lillaa won't use your content in a way that suggests you're still an active creator after you've left.

5. Your promises about your content

By sharing content as a Lillaa creator, you confirm that:

the content is your own original work, and you have the right to give Lillaa this licence;
everyone who appears in it has agreed to be in it and to Lillaa using it. For anyone under 18, a parent or guardian has agreed;
it doesn't use anyone else's music, photos, videos or trademarks without permission. Use only music that the platform allows, such as Instagram's music library;
it doesn't break any law or anyone's rights.

You agree not to object to Lillaa's use or editing of your content as allowed by this policy, to the extent the law allows.

6. Be honest and disclose the collaboration

Indian advertising rules (the ASCI guidelines for influencer advertising) require you to tell your audience when you have a commercial relationship with a brand. When you post about Lillaa:

add a clear label such as #Collab, #Ad or #LillaaCreator at the start of your caption, or on screen in videos, where people can see it without tapping "more";
only say what's true about the product: fabric, colour, quality, price and delivery. Don't make claims Lillaa hasn't confirmed;
share your own honest opinion.

7. What isn't allowed

Content that is offensive, hateful, sexually explicit, violent, or that mocks any religion, community or person.
Fake reviews, fake orders, ordering with your own creator code to earn commission, or any other trick to earn commission you didn't really earn.
Posting your code on coupon or deal websites, spamming people, or running paid ads that bid on "Lillaa" as a search keyword.
Pretending to be Lillaa or its official account, or making promises on Lillaa's behalf (such as extra discounts, free gifts or special delivery).
Sharing your personal shopping code with anyone else.

If you break these rules, Lillaa may ask you to remove the content, cancel commission earned through the rule-breaking, and suspend or close your creator account.

8. Your information

To run the program, Lillaa keeps your name, email, mobile number, social media links, payout details (UPI or bank) and order and earnings records. Your payout details are used only to pay you. Lillaa doesn't sell your information.

9. Changes to this policy

Lillaa may update this policy. When it changes in an important way, we'll tell you by email, WhatsApp or on your dashboard, and ask you to accept the new version. The version you accepted applies to content you created while it was in force.

10. Law and contact

This policy is governed by the laws of India. For any questions, email info@lillaa.com or message us on WhatsApp.